Beth's Evaluation - Question 3

Question Three: What have you learned from your audience feedback?

We gathered audience feedback throughout the making of our video by showing various scenes and edits to people and asking for their opinions. Mostly we asked people who would be considered our target audience, 18-25 year olds, as we thought this would give us the most accurate view of the general reaction to the video.
We also gathered audience feedback by showing our music video to the class and getting everyone to fill out focus group feedback questionaires. This was a really useful way of gauging audience reaction to our video as everyone in the class comes under our target audience. The feed back questionaires were also good because there was space for people to add comments which was helped us understand the strengths and weaknesses of our music video.
Some of the positive comments we got from our feed back questionaires were;
- Suitable performance
- Good variety of shots
- Good lighting
- Good storyline
- Works well with the song
- Easy to watch
- Effects were really well done
- Actors matched the look
- Shots were steady and framed well
- Location fit with the genre

The feed back was generally very positive and almost everyone seemed to have a similar oppinion. Almost unanimously our audience decided that the photograph burning scene was the best bit. We were really pleased with the way this shot turned out so we were glad that other people liked it as well :)



Photo burning scene from our music video



Our feedback told us that people also enjoyed the relationship storyline in our video and the use of props.

Relationship storyline in our video <3

Some of the concerns that people raised over our music video are as follows;

- Slight lip synching issue (possibly because of the actors hair covering their faces in some shots)

- Shorter or greater variety of shots needed

- Actors looked more "metal" - didn't suit genre

- More emotive actors

- More close ups would have been better

We think that these are all justified concerns and are valuble points for us to improve on in the future.

As I have said, we found this method of getting feedback very useful. However, it does have it's problems as some people oppinions of the video may be biased if they, for example, don't like the song/artist or if it is not their prefered style of music.

All the same, we agree with most of our feedback and are really pleased with the reception our video recieved :)