Beth's Evaluation Question 1 - Digipack

1) In what ways does your media product use, develop or challenge forms and conventions of real media products?

Digipack

We think our digi pack fits well with both our song and artist. However, in many ways it is quite different to Jenny and Johnny's CD cover and other CD covers of our genre (Alt/Indie).



Front and back cover of our digi pack







Inside cover and disc of our digi pack





Jenny & Johnny's CD cover ("I'm Having Fun Now")

Our digi pack uses the conventions of alt/indie videos because it has a picture of the band on the cover. CD covers are supposed to advertise the band which is why it is important to have this picture on their. Jenny&Johnny's album cover also has a picture of them on it. Also, like on the Jenny&Johnny cover, our actors are close together on the cover which once again markets them based on their relationship. However, the colouring on the two covers is very different. On our digi pack we used lost of very bright, vibrant colours as we wanted it to stand out and have a very quirky, cartoon type look to it whereas Jenny&Johnny's CD cover is very dark. Their image is shown through a red filter which means the entire image is only in red and black. Jenny&Johnny's CD cover seems to be conventional of the genre as it is simular to other covers from this genre such as Belle & Sebastian's "If Your Feeling Sinister."

"If Your Feeling Sinister" - Belle and Sebastian

Because of this, our digi pack seems to challenge the conventions of our genre. This is because we based our digipack more on our music video rather than conventions.