Music Video
In the music video that we created for Jenny & Johnny's "Switchblade" I think we used a lot of the conventions of music videos in generally and conventions of indie/folk/alternative muic videos specifically. We didn't want to stray too far from these conventions as, obviously, our product needed to be recognisable as a music video and be suitable for the genre of our chosen artist.
As the embedding of Johnny and Jenny's other music video for the song "Big Wave" is disabled I have posted the link below:
There are many simularities between this music video and our own. One of these simularities is the fact that both videos feature a love story theme which reflects Johnny&Jenny's real life relationship.
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| Johnny & Jenny Love Story in our Switchblade video |
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| Jenny & Johnny Love Story in their Big Wave video |
We thought that this was an important element to include in our music video as when we did our research on Jenny & Johnny we found that they are generally marketed based on their relationship and it plays a big part in their overall image. Alternative love stories are also a major convention of indie/alt music videos.
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| As you can see in this picture, Jenny & Johnny's main "selling point" is usually their personal relationship. |
Another way in which our music video uses the conventions of alt/indie music videos is the theme of rebellion that runs through most videos of this kind. When we did or research we discovered that most alt/indie videos feature some kind of alternative life styles which generally involves either sex, drugs, alcohol or all of the above.
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| In Johnny & Jenny's video for "Big Wave" there were some slightly sexual scenes |
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However, as we didn't want to make our actors too uncomfortable we opted for alcohol instead :) We also tried to use the conventions for these types of music videos when it came to both costume and location for our video. Alt/indie artists generally have a very laid back, casual style with a slightly quirky twist. Johnny and Jenny are no exception to this. Their image is very casual but often has a subtle 50's influence.   However, unlike Jenny & Johnny, our actors had the great British weather to contend with and some of their style had to be sacrificed in order to keep warm! Still, I think our costume choices work well with the video and bring a little English charm to Johnny and Jenny's sunny Californian look :) The locations in alt/indie music videos is generally very naturalistic and outdoor so we decided to include this in our video by using the very visually affective Victoria Park.  Naturalistic locations in Jenny & Johnny's "Big Wave"  We also used conventions of music videos in general when it came to the technical aspects of our video, for example: In music video's we expect to the band members, often with close up shots of them.  Close up shot of Jenny & Johnny in the "Big Wave" video |
Our actors as Johnny and Jenny in our Switchblade video
Overall, I think we stuck pretty closely to the conventions for alt/indie videos and used a lot of our artists style. I think this makes our video suitable for the genre, the artist and the song. However, as Johnny and Jenny's Californian roots show through a lot in their image (the way they dress, sunny locations etc) our videos is bound to be slightly different as it was filmed in England in the middle of Winter. Therefore, I think we bought a little of our own British style to our video :)
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