Synergy and Marketing
Jenny and Johnny seem to be more targeted towards the female market as the majority of the products in their very limited merchandise shop on Jenny and Johnny’s official website shows me that they have a bigger female market share in their brand than males do. Out of the six apparel items that are available to purchase on the website only one of them are dedicated to males. This shows that they don’t expect to sell many pieces to the male gender so have limited that choice and expanded on the female’s product range.
The t-shirt for the male market is just a plain black t-shirt with a little Jenny and Johnny logo, as seen below:
For the females there are products such as handbags and pink t-shirts, as seen below:
With keeping with their 1950’s theme Jenny and Johnny have released a Vinyl LP version of one of their albums. This shows that they don’t just cater for those that want to play their song on CD players but they appreciate the style and origins of their sub-genre and the look that they style themselves upon. The Vinyl LP cover can be seen below:
The front cover shows Jenny and Johnny lounging about on a street with the sun light from the top left hand corner bleaching the image so it has a red glow over it. This makes the picture stand out as a normal colour photo would look bland. The clothes that Jenny is wearing are of a quite retro look as the shades complement the high thigh dress well.
Jenny and Johnny use their record label (WMG) to promote and sell themselves by cameo appearing in several US TV shows such as ‘Gossip Girl’ which is produced by Warner Brothers TV, which is itself a sub company, from the conglomerate Warner Brothers. This is examples of synergy that is used to promote the bands brand of Jenny and Johnny which will itself drive the sales of their music and tour tickets.
Jenny and Johnny have an official website that is used to promote tours and new singles/albums as well as be used to host their online merchandise shop for fans to buy into their brand with branded t-shirts and bags. An official Facebook page is also used as promotional material for the duo along with the obligatory band MySpace page.
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