-See music video in a diferent blog post
Our Artist Offical music video= Jenny and Johnny 'Big Wave'
Rivalry artist= Best Coast 'Boyfriend'
When looking at these indie folk music videos the conventions we expect to find in these music videos are performance base, natural locations, for a relax/unique image from the artist, a quirky twist and maybe narrative. Our music video shows similar characteristics of both of these music video through our genre style of music. Another convention inside alternative indie videos are references to sex, drugs and alcohol to show an exciting life style.
Showing these conventions of the alcohol in our music video.
One of the first things I recognized between the music video was the location and lighting of the mise en scene. Even though in ‘Boyfriend’ and ‘Big Wave’ music video, are shot in America and you can see this through the is different climate and objects (like the cars), compared to our music video shot in the UK. But they all had a similar atmosphere between them all, showing outdoors natural places in natural light like you would see in an indie folk music video.
Because of having these outdoor locations the costumes are very different, as ‘Jenny and Johnny’ and ‘Best coat’ they both have a vintage rock and roll style and have gone for costumes that are more summery in these videos. The girls are in dresses and wearing bright and colourful colours. As America is warmer and probably shot in summer time they could use that convention of wearing more colours. But as ours was shot in December it shows how the weather can control the costumes, as we had to ask our actors to wear warmer clothing. If we shot this in summer we would ask our actors to wear summer clothing. But I think our costume showed a nice twist of Jenny and Johnny characters being English.
As our song is slow and more relaxed (not upbeat) the length of some of our shots were quite long to an averaged shot length of music videos. But this suited the music as it being mostly acoustic you don’t want the shot changing constantly between a long verse. Where as ‘Boyfriend’ have an average 2-4 second shots but because this is constant through it makes some of the shots look longer, which as the tempo of the song is a steady 4/4 count (not to fast) with a constant beat is a appropriate with there style of song. Where as in ‘Big Wave’ they’ve got shot that are less then a second as they’ve got so many different effect going off this has kept the viewer more interested by having shorter shots.
The use of editing effects in these videos shows different styles and use of effects. As in ‘Boyfriend’ they don’t use any effects apart from a slight hazy filter effect in the shots to make it look more vintage.
Where as in ‘Big wave’ there are so many different effects by having loads of different coloured filters and effects of pixelate and having slowed down shots. And they combined more then one effect together. This was effective as they made some shots more interesting by having a filter over the shot.
They also used some animation in there music video as the snake appears on the women’s back in a drawn on effect.
The use of our effects is completely different, as we’ve used green screen effect. Which I feel, we’ve challenged the conventions, as I haven’t seen many music video’s future this use of a photographic image moving and it shows unrealism. And especially of a photo being burnt as well, which works really, well as people in college asked us how it was done. We were going to use a filter over some of the past parts in our music video but we didn’t have time to experiment with the filters as we ran out of time.
In our music video it was important that we showed a love story as we had that advantage of the artist being in a relationship (Jenny and Johnny), our actors had a strong connection to the role of Jenny and Johnny as they were in a relationship too. Shots had to include both of them in together showing their relationship.
The difference between our music video is we had narrative of a love story as well as performance base of just of our actors, where as in ‘Big wave’ it was more performance base and showed them being in a relation (no narrative). But in ‘Boyfriend’ it had a loose narrative of someone getting married and the band performance overlapping each other as the band performing at the wedding. (Best coast had the same idea as Paolo Nutini did in his music video ‘Candy’ which I did my textual analysis on).
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