Synergy and Marketing - Bronwyn Stevens

Jenny and Johnny have a store on their official website which sells products of clothing and their CD. They have 6 items of clothing to say how well known they are I think that’s quite a lot. I think this shows that they are promoting themselves as artist to a target audience as they are aiming most of their products at women. Only on of the t-shirts are just for boys where as all the other products are just for women or unisex. They’ve effectively named the clothing after themselves like a ‘Girls pink Jenny Tee’ or a ‘Guy’s black Johnny Tee’ It’s a good way of selling a product as it makes the fan believe they can become Jenny and Johnny if they wear this t-shirt as they’ve bought the names into the title. They’ve maintained the colour theme of black, blue, white and red but they’ve got most of the girl’s items in stereotypical pink. They’ve also got the logo of the snake in a circle on most of the t-shirts to make them stand out as a band more.

Girls T-shirts

As you can see on these T-shirts they've got Jenny's name on the guy's T-shirt and on the women’s they've got Johnny's name. I think this is as to show how the audience reacts to who they like best in the band as the girls are always going have that aspect of fancying Johnny in the band and vice versa for guys.

                           ^Girls ^                                                                  ^Boys^



This unisex T-shirt really shows there indervidual style as they've got an ice-cream and the snake logo what a random combination.

Their CD album they sell on there offical website called 'I'm having Fun Now' sticks with their vintage image as Jenny's got the vintage glasses on she wears. It fits with the American look as they've got their car in the back ground which is old and trendy. It doesn't really focus on them being recoding artist as they've got no reference to music on the album cover. But it shows them being relaxed and a couple which symbolise their relationship as artist.  

To keep with there vintage theme they have a record.